Cable car promotion in Austria

In May/June 2010, our Austrian partner BEHAM launched a simalube promotion aimed at cable car and mountain railway operators. BEHAM started by contacting each company by e-mail before sending out personalised mailings by post. In a third phase, the largest operators were contacted by phone. The campaign was a notable success: the Tauern cable car in Schladming in the Austrian Alps was fitted with more than 150 simalubes. A number of other mountain railway companies are currently testing simalube, and more meetings with potential customers are scheduled for late autumn, before the start of the winter season.